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Last updated: 18/01/2026

This Privacy Policy explains how Top Notch Baits Ltd collects, uses, stores, and protects your personal data when you use our website or purchase our products.

We are committed to protecting your privacy and handling your personal data transparently and securely.

1. Who We Are

Top Notch Baits Ltd
Address: 45 Regent Street, Treorchy, cf42 6pn
Email: info@topnotchbaits.com

We are the data controller responsible for your personal data.

2. Information We Collect

We may collect and process the following types of personal data:

2.1 Information You Provide

• Name

• Billing and delivery address

• Email address

• Phone number

• Payment details (processed securely by third-party providers)

• Order history

• Messages sent via contact forms or email

2.2 Automatically Collected Information

When you use our website, we may collect:

• IP address

• Browser type and version

• Device information

• Pages visited and time spent on the site

• Cookies and similar technologies

3. How We Use Your Information

We use your personal data to:

• Process and fulfil orders

• Deliver products

• Communicate with you about orders or enquiries

• Provide customer support

• Improve our website and services

• Comply with legal and regulatory obligations

• Prevent fraud and misuse

We will never sell your personal data.

4. Legal Basis for Processing

We process your personal data under the following lawful bases:

• Contract – to fulfil your order

• Legal obligation – for accounting and tax purposes

• Legitimate interests – to improve services and prevent fraud

• Consent – where you have explicitly given it (e.g. marketing emails)

5. Marketing Communications

We may send you marketing emails only if:

• You have opted in, or

• You are an existing customer and marketing relates to similar products

You can unsubscribe at any time by:

• Clicking the unsubscribe link in emails

• Contacting us directly

6. Cookies

Our website uses cookies to:

• Ensure proper site functionality

• Analyse traffic and performance

• Improve user experience

You can manage or disable cookies through your browser settings.
For more details, please see our Cookie Policy (if applicable).

7. Sharing Your Information

We may share your data with trusted third parties only where necessary, including:

• Payment processors

• Delivery and courier services

• Website hosting and IT providers

• Accounting and legal services

All third parties are required to protect your data and use it only for specified purposes.

8. Data Storage and Security

We take appropriate technical and organisational measures to protect your data, including:

• Secure servers

• Encrypted payment processing

• Restricted access to personal information

We retain your personal data only for as long as necessary to fulfil legal and business purposes.

9. International Transfers

If your data is transferred outside the UK, we ensure appropriate safeguards are in place in accordance with UK GDPR.

10. Your Rights

Under data protection law, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion of your data

• Object to processing

• Request restriction of processing

• Request data portability

• Withdraw consent at any time

To exercise your rights, contact us using the details below.

11. Third-Party Links

Our website may contain links to third-party websites.
We are not responsible for their privacy policies or practices.

12. Children’s Data

Our website is not intended for children under 16 years old, and we do not knowingly collect their data.

13. Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated revision date.

14. Complaints

If you are unhappy with how we handle your data, you have the right to complain to:

Information Commissioner’s Office (ICO)
Website: https://ico.org.uk

15. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact:

info@topnotchbaits.com